AMM 48: Influence of Social Media on Cosmetic Injections Uptake – Study
April 15, 2024
Today in the Aesthetic Medicine Minute, we dive into a study exploring the link between social media influence and the desire for cosmetic facial injections among Lebanese university students. Discover key findings on social media habits, views on procedures like dermal fillers and Botox, and the significant predictors identified in this insightful research by Rami Salameh and team. Stay informed on the latest trends in aesthetic medicine by tuning in daily.
Quick Takes
- Study by Rami Salameh surveyed Lebanese university students on social media habits and views on cosmetic facial injections
- Most respondents were female, with 30.8% considering cosmetic injections and 5.2% having already undergone such procedures
- Stronger inclinations towards cosmetic injections seen among females, those following medical doctors and cosmetic pages on social media, and individuals with personal or family history of cosmetic procedures
Episode Transcript
Welcome to the Aesthetic Medicine Minute. Today, April 15th, I’m discussing a study that examines the influence of social media on the intent to undergo cosmetic facial injections among Lebanese university students.
The study, conducted by Rami Salameh and his team, surveyed students aged 18 to 30 on their social media habits and views on procedures like dermal fillers and Botox. Their findings are significant, as most respondents were female, with a notable 30.8% considering facial cosmetic injections, and 5.2% already having undergone these procedures. Instagram stood out as the most used platform among participants.
Multivariate analysis revealed stronger inclinations towards these cosmetic injections among females, and those who follow medical doctors and cosmetic pages on social media. Furthermore, personal or family history of cosmetic procedures was also a significant predictor, while those with greater satisfaction with their facial appearance showed less likelihood of considering such treatments.
This study sheds light on social media’s impact on young adults’ cosmetic choices and emphasizes the need for professionals like myself to consider the psychological factors in play when consulting with patients. Aesthetic practitioners should be aware of these influences when evaluating patient motivations for cosmetic treatments.
For more insights and updates on aesthetic medicine, stay tuned daily for your dose of the Aesthetic Medicine Minute.