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AMM 194: Brotox Boom Trends in Male Aesthetics
September 07, 2024
In this episode, the podcast explores the increasing popularity of “Brotox” among men, illustrated by the experiences of Jeremy, a 30-year-old paramedic. Listeners will learn about the rise in minimally invasive procedures for men, supported by statistics from the Association of German Aesthetic and Plastic Surgeons. Dr. Daniel Hiller discusses the psychological implications of these treatments, such as potential dependency behaviors. The discussion touches on societal trends originating in the US and Brazil and delves into the motivations and concerns men like Jeremy have regarding their appearance.
Quick Takes
- Minimally invasive procedures for men surged by over 15% in 2022, as reported by the Association of German Aesthetic and Plastic Surgeons.
- Up to 10% of patients seeking Botox injections exhibit concerning behaviors, indicating a possible psychological dependency on these treatments.
- The trend of male clientele seeking aesthetic treatments originated in the US and Brazil, with men like Jeremy striving to maintain a youthful, sharp, and more masculine appearance through procedures like Botox injections.
Episode Transcript
Today is September 7, 2024, and let’s talk about the growing trend of “Brotox”—a portmanteau of “bro” and Botox—among men. Jeremy, a 30-year-old paramedic, reflects this societal shift as he prepares for another round of Botox injections. He’s not alone in this endeavor; minimally invasive procedures for men have surged by over 15% in 2022, as reported by the Association of German Aesthetic and Plastic Surgeons.
Jeremy first turned to aesthetic treatments after significant weight loss from a spinal operation left him wanting a refreshed appearance. Now, like many men, he uses Botox to smoothen laugh lines and forehead wrinkles. Dr. Daniel Hiller, a Munich-based maxillofacial surgeon, highlights that up to 10% of patients exhibit concerning behaviors, hinting at a psychological dependency on these treatments. They don’t foster physical dependency but can lead to psychological addiction, especially in individuals with low self-esteem or body dysmorphic disorder.
While the rise in male clientele is evident, with Dr. Hiller noting a trend originating in the US and Brazil, Jeremy admits there’s always something new he wants to tweak. Despite the costs deterring him from more frequent procedures, he’s committed to maintaining his appearance, believing that looking better helps him feel more confident, albeit slightly. The quest for a youthful, sharp, and more masculine look seems to be a growing priority for men today.
