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AMM 123: Injectable Trends Surge: Botox and Dermal Fillers Lead
June 29, 2024
In this episode, listeners will dive into the rising trend of injectable procedures within aesthetic medicine, spotlighting Botox, fillers, and their burgeoning popularity. The episode breaks down the statistics from the American Society of Plastic Surgeons, highlighting an impressive 15.8 million injectable procedures performed last year. Discussions cover the demographics and motivations behind this trend, including increased interest among men seeking a competitive edge and younger generations exploring preventive treatments. Experts weigh in on the benefits and potential risks associated with these procedures. Additionally, the episode touches on the cost-effectiveness of treatments and the evolving preferences in age-specific treatments. Whether you’re considering injectables or just curious about this booming field, this episode offers a comprehensive look at the current landscape.
Quick Takes
- 15.8 million injectable procedures performed in 2023, surpassing the populations of New York City, Los Angeles, and Chicago combined
- Neuromodulator injections totaled around 9.5 million, while hyaluronic acid fillers reached 5.3 million
- Increasing trend of Botox among men for an “executive edge”, and rise of Gen Z and young Millennials opting for “preventative Botox” or “Baby Botox” treatments
Episode Transcript
Hey there, it’s June 29th, 2024, and today we’re talking about a booming trend in the world of aesthetic medicine—injectables like Botox and fillers. According to the American Society of Plastic Surgeons (ASPS), there were a whopping 15.8 million injectable procedures performed last year. Just imagine, that’s more than the populations of New York City, Los Angeles, and Chicago combined!
Neuromodulator injections, which include Botox, Xeomin, and Dysport, hit around 9.5 million. Meanwhile, hyaluronic acid fillers like Juvéderm and Restylane also saw an 8% rise, clocking in at 5.3 million procedures.
What’s interesting is the diverse motivation behind these numbers. Most Botox patients are women aged 40 to 54, but there’s been a noticeable rise in men opting for Botox too, up by over 5.5% from 2022. The ASPS notes that many men are getting injectables to gain an “executive edge” in the workforce, where a youthful appearance can give them an advantage in a competitive job market. Now, that’s food for thought.
And it’s not just the older folks joining the bandwagon. Gen Z and young Millennials are also getting in on the action, with an 8% increase last year. They’re largely opting for “preventative Botox” or “Baby Botox” to tackle wrinkles before they appear. Dermatologists like Dr. Ranella Hirsch in Boston are on the fence about this, highlighting both the potential benefits and unknown risks, like muscle atrophy or Botox resistance.
With financial concerns impacting many, people are seeing Botox as a budget-friendly beauty investment. The average cost of a Botox treatment is around $435, and with results lasting three to four months, it’s gaining traction as a regular item on people’s budget lists.
There’s also a shift in the age dynamics for fillers. Younger Millennials favor hyaluronic acid fillers, whereas patients in their 40s and early 50s are opting for non-hyaluronic fillers like Sculptra and Radiesse. Some experts like Dr. Elizabeth Chance from Charlottesville caution that these procedures could create scar tissue under the skin over time.
Lastly, the most requested minimally invasive procedures of 2023 were neuromodulators, followed by hyaluronic acid fillers and skin-resurfacing treatments like peels and lasers.
That’s it for today’s update. Keep sculpting your confidence and see you next time!
