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AMM 136: Injectables Surge: Botox and Fillers Lead Trends
July 12, 2024
In this episode, the hosts discuss the latest updates in non-surgical aesthetic treatments, highlighting substantial growth in injectables like neurotoxins and fillers as reported by the American Society of Plastic Surgeons. They detail the rise in popularity across various age groups and genders, emphasizing the treatments’ dual roles in aesthetic enhancement and medical applications. Insights from experts such as dermatologists and plastic surgeons provide a balanced view on safety and effectiveness. Additionally, they cover the downward trend in treatment costs, making these options more accessible. This episode offers a comprehensive look at how non-surgical aesthetics are evolving and becoming more inclusive.
Quick Takes
- Neurotoxins grew by 9 percent, while fillers, including both hyaluronic and non-hyaluronic types, rose by 8 percent.
- Over four million neurotoxin treatments were performed last year alone, with uses for conditions like migraines and muscle spasticity being FDA-approved.
- The popularity of these treatments spans a wide age range, with people aged 40-55 opting for non-hyaluronic acid fillers and those in the 30-39 age group seeing a rise in hyaluronic acid filler use.
Episode Transcript
Today is July 12, 2024, and we’ve got some fascinating updates from the world of non-surgical aesthetic treatments. According to the latest data from the American Society of Plastic Surgeons, injectables like neurotoxins and fillers have seen substantial growth in 2023.
Let’s break it down. Neurotoxins grew by 9 percent, while fillers, including both hyaluronic and non-hyaluronic types, rose by 8 percent. Over four million neurotoxin treatments were performed last year alone. These treatments are not just for aesthetic enhancement; they also have FDA-approved uses for conditions like migraines and muscle spasticity. Dr. Julie Russak, a board-certified dermatologist in New York, highlights that she feels safer with Botox injections than even taking Tylenol, emphasizing their well-established safety profile.
Interestingly, the popularity of these treatments spans a wide age range. People aged 40-55 are increasingly opting for non-hyaluronic acid fillers, accounting for 35 percent of these procedures. Meanwhile, those in the 30-39 age group saw nearly a 9 percent rise in hyaluronic acid filler use. As plastic surgeon Dr. Norman Rowe from New York points out, these treatments offer a modest change for those not ready for surgery.
Another trend worth noting is the increase in men opting for neurotoxin treatments, often called “Brotox,” which grew by over 5 percent last year. David Moatazedi, CEO of Evolus, notes that maintaining a youthful appearance appeals to all genders, and the brand has adjusted its marketing to be more inclusive.
Lastly, a quick look at the costs. Neurotoxin treatments are becoming more affordable, averaging $435 in 2023, down from $528 in 2022. Non-hyaluronic acid fillers averaged $901, a decrease from $1,039, while hyaluronic acid fillers went down to $715 from $794.
That’s today’s update. Keep in mind, the landscape of aesthetic medicine is continually evolving, and it’s exciting to see how these non-surgical options are making their mark. Stay tuned for more updates and remember, confidence is key!
