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AMM 195: Shifting Sentiments on Botox: Insights from Twitter
September 08, 2024
In this episode, the host discusses a decade-long research study conducted by Cardiff Metropolitan University and Bingham University, analyzing public sentiments towards Botox and anti-aging treatments through tweets posted between 2011 and 2022. The study reveals fluctuations in sentiment, including a notable rise in positive tweets in 2013, and examines the limited impact of celebrity endorsements. Listeners will gain insights into how different countries perceive Botox and the significance of proper administration and public awareness in enhancing its acceptance.
Quick Takes
- Researchers from Cardiff Metropolitan University and Bingham University analyzed tweets mentioning “Botox” from 2011 to 2022
- Despite a general negative sentiment towards Botox, there was a surprising rise in positive tweets in 2013
- Celebrity endorsements had limited impact on public perception, with most countries showing a more positive sentiment towards Botox except the Netherlands
Episode Transcript
Today is September 8, 2024. Researchers from Cardiff Metropolitan University and Bingham University have delved into how people perceive Botox and anti-aging treatments, using Twitter as their data source. Over a decade-long study—from 2011 to 2022—they analyzed tweets mentioning “Botox,” categorizing sentiments as positive, negative, or neutral.
Their findings? Despite a general negative sentiment towards Botox, 2013 saw a surprising rise in positive tweets. Interestingly, celebrity endorsements seem to have a limited impact on public perception, as only a small percentage of tweets came from verified accounts. Geographically, most countries showed a more positive sentiment, except for the Netherlands.
The study underscores the importance of proper administration and public awareness to enhance the acceptance of Botox treatments, particularly on Twitter.
